Company Bio

Karly, Genevieve & Dana

The Pink Finch offers chic upcycled furniture and décor accessories for busy women who have the desire to transform their own home into a cozy and elegant escape without spending a fortune.  We offer custom services as well as home consultations to revitalize your old furnishings, saving you money and catering precisely to your new design theme.     

You may be wondering what we mean by "UPCYCLED". Upcycling is basically repurposing something old in order to transform it for a new use.  With furniture, we find outdated pieces and perform a facelift! Using many different techniques; we take virtually any piece and make into into something unique and functional.  

Our business is small and just getting off the ground.  The creative in all this is Dana Siegel, mother of three daughters, who serve as her guinea pigs and test market when creating decor.  Her idea for the Finch grew from services she was already providing to friends and family.  Dana has been helping her loved ones transform their own homes for years, and with such a knack for design, she knows she needs to be doing more with her creative drive.  

You might be wondering who is writing Dana's company bio.  That would be me, her oldest daughter, Genevieve.  I guess I am serving as the business and marketing personnel for the Finch as we get the business off the ground.  With a degree in marketing and a desk job, I am using my free time to catapult my mom's creativity into her dream shop.  I hope you enjoy her work and shop with us soon!

Oh and Karly (Above) she is our "creative assistant" always offering up her jewelry making skills and free time to help out.