Finch Design Cottage

When we started the Pink Finch, our mission was to create an experience for women that offers an escape.  However, it has been pretty difficult to create an escape with only an Etsy page as a platform.  At the end of the day we want to create beautiful items that can be enjoyed by our customers and the community.  We have a strong emphasis on the aesthetic aspect of the business, which may not be paying the bills right now, but with time and effort that can change.

At the moment, our challenge is deciding on a space to call home.  We need that "ah-ha" moment before committing to a space.  We need something that reflects our style while being geographically convenient for our target customers...which has proven to be a challenge. 

For now we have set up an adorable design cottage right in the backyard.  A small yellow shed has been converted to a space to display Finch furniture and decor (storage in style).  After the hustle and bustle of the new year, we will host a design house sale where you can stop by our home residence to see a display of items for sale.  So if you are looking for a decorative pick me up you must stop by! If you are just interested in seeing items you have found online, shoot us an e-mail and set up an appointment to come by. Siegelhouse@gmail.com

Learning as we go...

Karly working hard this past Saturday.

All we want as a new business is local recognition and some good publicity.  If people know who we are and the products we offer, the rest will fall into place.  The problem we have faced is reaching our target consumer, which is probably you if you are reading this post. 

It is so encouraging to see local organizations supporting one another.  Since enter the twitterverse, we have felt this support first hand.  Organizations like the new Localution Project create incentives to shop local and create a network of local businesses to support one another in Loudoun County.

After living in Loudoun County for 17 years, I would have to say the area has changed A LOT.  Before we know it there will be a metro and even more strip malls, box stores and national chains.  We hope that Loudoun doesnt lose it's local flare.

After a let down at a holiday market this past weekend , we are looking toward the future and learning how to better our business strategy (and be a little more patient).   It looks like it is a matter of finding the consumers who want to find us.  If your out there...we can't wait to do business with you!